Publications - Reports

Japan’s pet industry is one of the largest in the world, worth over JPY1.65 trillion (Euro1.2 billion) at retail value. Unlike many product categories in Japan, pet products are unusual since foreign manufacturers, especially in pet food, have the largest market shares rather than domestic Japanese companies.

CASE STUDY - UAB GELD BALTIC Super Garden Freeze-dried berries, veggies, and ice cream entering the Japanese market

The sports equipment market in Japan is worth over Euro 11.9billion. Although the market’s growth dipped during the pandemic, it is now rebounding quickly.

About the Report

The report focuses primarily on the balanc

This report is provided for SMEs in the EU planning to market and sell their IoT products in Japan. The document will describe the market, opportunities, and challenges.

Japanese mobile apps market is influenced by global trends of IoT, automatization, digital shift prompted by the COVID-19 related lockdowns, safety measures as well as promotion of cashless transactions and policy of Japanese government towards structural and demographic challenges.

Japan’s renewables market has experienced substantial growth over the past decade across most of the industry’s segments. This provides opportunities to EU SMEs interested in the market.

You would like to know if your goods may benefit from the existing free trade agreement between the EU and Japan? You are exporting to Japan but are unsure what 'preferential tariff treatment', 'rules of origin' and 'HS codes' are?

The report targets EU SMEs that are manufacturing medical devices and seeking to enter the Japanese market.

This report takes a look at digital transformation (DX) that has been a key and a growing topic over the past years, where Japan is no exception. It aims to provide a holistic overview of the current state of the digital transition in Japan, with a focus on the initiatives undertaken by the private sector and assess the way it has transformed its business and operating models. On this basis, it aims to identify potential opportunities for European companies to enter the Japanese market in the digital domains.