Over time, Japan’s frozen food market is showing a growing trend. However, in 2020, due to COVID-19, there was a volume drop by 3.6%. The retail sector experienced a large increase due to more home cooking, but this was not enough to make up for declining sales within the food service segment.
Japan is largely dependent on imported frozen vegetables. In 2020, 93.8% of totally consumed frozen vegetables were imported. Large exporters are China and Thailand. EU exports of frozen vegetables, although from a low level, is increasing its presence in the market.
The webinar targets Small and medium-sized EU producers of frozen food and ice cream seeking to enter the Japanese market or strengthen their current positions in Japan. It will provide information on recent trends and developments in the frozen food and ice cream market including possibilities for EU SMEs.
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Please keep in mind that this webinar is only accessible to EU companies which are registered to the EU Business in Japan website: http://www.eubusinessinjapan.eu/user/register