SME internationalisation and digitalisation

Dr. Philippe de Taxis du Poët

The covid-19 pandemic is a powerful trigger and accelerator of the digitalisation of business support services towards the internationalisation of SMEs, for example:

The digitalisation of business matchmaking services enables increased outreach to many more SMEs as compared to physical matchmaking. It also opens the door to a new profile of SMEs which would have never participated in physical business missions outside the EU (covid-19 or not) by lack of time, money and staff. Hence reaching out a hidden part of the SMEs world with big potential.

Virtual business matchmaking has become a crucial asset for SMEs to survive these economic difficult times without dropping their internationalisation strategy. It enables them to continue building international partnership as it reduces the transaction costs and save resources.

Digitalisation also enables SMEs to evaluate more quickly and more regularly new markets and business opportunities They are then able to react more quickly to opportunities and threats with respect to changing market attractiveness. They can internationalise early, flexibly and fast, with fewer travel costs and less time.

Although the negative impact of the coronavirus crisis on businesses is a serious problem, it has also triggered a surge of new start-ups being set up in Europe, Japan and the US. As mentioned in a recent FT article, 10,000 new businesses were registered in September 2020 in Japan, 14% more than in the same month last year. France registered 84,000 new businesses in October 2020, up 20% on the same month last year and the highest ever recorded.

Given the major trend for EU-Japan business cooperation in third markets, digitalisation facilitates tri-lateral business matchmaking between the EU, Japan and third countries. They can more easily go beyond bilateral cooperation between the EU and Japan, and hence project EU-Japan business partnership to third countries, e.g., Asia or Africa.

Digitalisation and internationalisation go hand in hand to provide opportunities to many more SMEs, for internationalising in a cheaper, faster, greener, more global and flexible ways, and delivering higher productivity compared to the ‘usual’ physical practice. It is dramatically changing patterns of entrepreneurial opportunity pursuit, value creation, innovation in the economy, and internationalisation. The 4th ‘industrial revolution’ is upon us.

Does it mean that the above digitalisation assets for building international business partnership will make obsolete the regular physical journey? Probably not, as no matter how easy and effective it is to talk digitally, there is something else that face-to-face communication brings. Business is about building relationships and trust. It has an emotional dimension that a real-word event can – for the moment – enable more easily than a virtual one.

The key challenge is likely to be how best to articulate the assets of digitalisation with the ones of the physical way. Perhaps via a double step approach, with first a large digital business matchmaking, followed by a much smaller physical one for finetuning.

Table of Content

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is a joint venture co-financed by the European Commission and the Japanese Ministry of Economy, Trade and Industry (METI). Its aim is to foster the development of industrial cooperation between companies from both regions through training programmes for businesspeople, for EU and Japanese students and researchers, and through information services and an industrial dialogue. This quarterly newsletter is produced by the EU-based office of the EU-Japan Centre, and is primarily intended to provide EU/Japan-related news.

https://www.eu-japan.eu/

Centre's News

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Upcoming Webinars “About Japan”

Webinar 167: Olive Oil Market in Japan
23 March 2021, 10:30 - 11:30 AM CET
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25 March 2021, 10:30 - 11:30 AM CET
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EPA Helpdesk Webinar 32: Processed Agricultural Products
16 March 21 - 10:30 - 11:30 AM CET
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Centre's News

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The survey can be found at this link. SURVEY DEADLINE: 30 April 2021

On twitter: EN tweet and JP tweet
FB post in both EN and JP
Delegation’s website: EN EPA page and JP EPA page

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European Research & Innovation Days

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New ECCP website

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European Insurance and Occupational Pensions Authority and Japan's Financial Services Agency seek to cooperate in the area of insurance regulation and supervision

From EU

From Japan

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Source: Mission of Japan to the European Union

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This year's ...

Japanese products on 6 virtual marketplaces

BioJapan offered new hybrid style partnering event and welcomed over 1,300 representatives

Full renewal of "Invest Japan" website

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Source: Japan External Trade Organization (JETRO)

Full renewal of "Invest Japan" website

Source: Japan External Trade Organization (JETRO)

From Japan

EU-Japan News

EU-Japan AI for manufacturing H2020 funded project – Webinar presentation

Mar

2021

Online

The main aim of the EU-Japan.AI project is to establish and stimulate a long-term cooperation between EU and Japan in areas relevant for AI-driven innovation in manufacturing and digital industry, by implementing a platform-based approach to connect all relevant stakeholders.

EU-Japan AI for manufacturing H2020 funded project – Webinar presentation

Mar

2021

Online

Over 450 Japanese participants registered for Dutch Digital Economy Mission

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Digital Business Meetings: automotive French booster Japan - South Korea

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Call for Applications: 2022 FFJ Fellowships

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M-Sec EU and Japanese citizens and stakeholders’ consultation

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Moda Italia & Shoes from Italy and Italian Pavilion at Foodex Japan 2021

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EU-Japan News

The Network News

Technology & Business Cooperation Days 2021

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The Network News

The Network offers & requests

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BOJP20200221002

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BOJP20200123001

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BOJP20200221003

REQUEST FOR TECHNOLOGY: Industrial equipment, food

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TRJP20210204001

TECHNOLOGY TRANSFER OFFERED: Medical device

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TOJP20200210001

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BOJP20210115001

REQUEST FOR DISTRIBUTOR OR AGENT: Industrial equipment

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BOJP20201201001

LICENSING AND MANUFACTURING OFFER: Construction

Japanese plastic drainage parts manufacturer for kitchen sinks and bathrooms is seeking licensees and commission manufacturers in the EU.

BOJP20200221002

REQUEST FOR DISTRIBUTOR: Clothing

A Japanese manufacturer of wearable protective equipment is looking to bring their packable boots to the EU.

BOJP20191129001

REQUEST FOR DISTRIBUTOR OR AGENT: Fashion

A Japanese manufacturer of modern silk made fashion products proud of its traditional craftsmanship seeks partners in Italy, France, and Germany.

BOJP20200123001

REQUEST FOR DISTRIBUTORS - Sector: Toys

Japanese producer of wooden toys for babies and children is looking for distribution partners.

BOJP20200221003

REQUEST FOR TECHNOLOGY: Industrial equipment, food

Japanese company looking for food-loss prevention technologies, and to co-develop a bottle cap with measuring capabilities.

TRJP20210204001

TECHNOLOGY TRANSFER OFFERED: Medical device

Japanese patented technology for fundamental mechanism of peristaltic pumps.

TOJP20200210001

The Network offers & requests

Calendar

Date/location	Details	Contacts
23 Mar 2021 Online	WEBINAR ABOUT JAPAN Webinar 167: Olive Oil Market in Japan	EU-Japan Centre for Industrial Cooperation Url
25 Mar 2021 Online	WEBINAR ABOUT JAPAN About Japan webinar 168: EU-Japan.AI project (H2020)	EU-Japan Centre for Industrial Cooperation Url
27 Mar 2021 Online	WEBINAR (IT) WEBINAR (IT): The furniture sector: synergies between Italy and Japan	Mondo Internazionale Url
30 Mar 2021 Online	EPA WEBINAR EPA Helpdesk Webinar 33: Tariff Rate Quotas	EU-Japan Centre for Industrial Cooperation Url
13 Apr 2021 Online	EPA WEBINAR EPA Helpdesk Webinar 34: Fruits and Vegetables	EU-Japan Centre for Industrial Cooperation Url
26 Apr 2021 Online	SYMPOSIUM DJW Symposium 2021 Online: “Yesterday’s future, tomorrow’s trends – perspectives for the Japanese-German economic relations” part I	DJW Url
27 Apr 2021 Online	EPA WEBINAR EPA Helpdesk Webinar 35: Textiles	EU-Japan Centre for Industrial Cooperation Url
11 May 2021 Online	EPA WEBINAR EPA Helpdesk Webinar 36: Leather and Footwear Products	EU-Japan Centre for Industrial Cooperation Url

Any EU-Japan-related news?

Feel free to contact us if you would like your EU-Japan-related news/event to be announced in our forthcoming newsletter : newsletter@eu-japan.eu

Head office in Japan

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Office in the EU

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The EU-Japan Centre for Industrial Cooperation is co-funded by the European Union and the Ministry of Economy, Trade and Industry (METI). Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union, the METI or the European Innovation Council and SMEs Executive Agency (EISMEA). Neither the European Union nor METI, nor the granting authority can be held responsible for them.