CDP Business Matching Platform aims at fostering partnerships between Italian and foreign companies.

CDP Business Matching is the new digital platform that will foster the development of commercial relations and economic ties between Japanese and Italian companies, in particular SMEs, promoted by Cassa Depositi e Prestiti (CDP), the main Financial Institution in Italy owned by the Ministry of Economy and Finance, in collaboration with the Italian Ministry of Foreign Affairs and International Cooperation. 

Launched in November 2021, the Platform is an innovative multilingual instrument that aims to strengthen bilateral economic and trade relations allowing companies from the two countries to meet, to create new partnerships and to be matched with other businesses identified as potential partners using an algorithm that considers user business objectives and intentions.

In particular, the goal is to support companies in their export and internationalisation plans, particularly in more distant and complex markets, overcoming restrictions imposed by the pandemic.

After registering for free, the company is invited to indicate its needs and the counterpart profile it wishes to meet. Periodically, the company will receive notifications on possible combinations and relative affinity based on its profile. It will also be possible to view information on the other company and choose whether to accept the contact proposed by the algorithm. Online meetings can then be arranged in a dedicated virtual room within the Platform with the assistance, if requested, of an interpreter. The Business Matching Platform also offers registered companies the opportunity to participate in digital events and webinars and stay updated with business news, success stories and interviews with experts.

The digital launching event for Japanese companies was held on the 25th of February, organised by the Embassy of Italy to Japan and CDP, in partnership with Italian Trade Agency (ITA), the Italian Chamber of Commerce in Japan (ICCJ), the Japan External Trade Organization (JETRO), SACE and SIMEST.
Watch the full event: in English / in Japanese
 

 

Published: March 2022