The Nippon Export Award is a biennial award organized by the Belgian-Luxembourg Chamber of Commerce in Japan (BLCCJ), attributed to a successful company exporting, importing, or distributing Belgian-Luxembourg products or services into or from Japan. This year the award is going to The Cookware Company (GreenPan), a global leader in the housewares industry with headquarters in Belgium. 

“The NEA jury praised The Cookware Company for tackling the very important issue of PFAS in Japan, which we believe will have a great impact on the Japanese society. The company makes the debate tangible by producing everyday products, frying pans, which are accessible to every Japanese consumer out there. Furthermore, the company has adapted their products to the Japanese consumer, and their numerous marketing efforts are commendable”, said Fabrice Tilot, BLCCJ President.

Thomas Desmyter, Sales Manager Distributor Markets Asia, commented: “We are extremely proud and honored to receive the Nippon Export Award, which we consider another significant milestone in our development and growth in Japan. In 2025, we will celebrate the 15th anniversary of GreenPan in Japan. To mark this occasion, we will launch several new products and marketing campaigns specifically tailored for the Japanese market. Recognizing that Japan has one of the highest life expectancies in the world, we understand that Japanese consumers place a high priority on health, particularly in the kitchen. As the global leader in PFAS-free ceramic non-stick cookware, GreenPan will continue to provide healthy alternatives to the health-conscious Japanese consumers."

The Nippon Export Award is held under the patronage of the Embassy of Belgium in Japan, the Embassy of Luxembourg in Japan, Flanders Investment & Trade (FIT Tokyo), Wallonia Export- Investment Agency (AWEX Tokyo), hub.brussels Tokyo, Luxembourg Trade and Investment Office (LTIO Tokyo) and the Luxembourg Chamber of Commerce, and has the strong support of the Belgo-Luxembourg Market Council (BLMC). 

Source: Belgian-Luxembourg Chamber of Commerce in Japan

PIC: NEA1+2