Since it’s relaunch earlier this year, the Japan Chapter of the European Travel Commission has been organising regular meetings to exchange information about the impact of the pandemic in European markets and consumer sentiment.

ETC is also proud to welcome the France Tourism Development Agency on board to share best practices and work together on the renewal and revival of European tourism. According to recent ETC research, the tonality of Europe-related web conversations in Japan has been rather positive since the beginning of the year and most often above average in comparison to Europe’s other long-haul markets.
With a more positive outlook on the horizon, ETC intends to launch a digital advertisement campaign in its most important long-haul markets, including Japan. Under the slogan “Europe invites the curious”, promotional content will put emphasis on the feelings and emotions triggered by the local experiences that visitors can have in Europe. The campaign messages are designed to capture the imagination of potential visitors who search authentic experiences and cultural interactions in off-the-beaten track destinations, while portraying a modern image of Europe and its citizens. The campaign will also include a reassurance message aimed at regaining confidence in travel to and around Europe and will target various long-haul markets in Asia, North America and Latin America.