Eight SMEs from France, Estonia, Germany, Italy, and Spain attended the EU-Japan Centre’s first Green Mission to Japan held from 14 to 17 March.   
The Decarbonization Expo in Tokyo provided a dedicated space for the participants to exhibit their innovative technologies, products, and services, aimed at reducing carbon emissions across various industries. The Expo created a perfect environment for fruitful exchanges between the SMEs and their Japanese counterparts, fostering dialogue and collaboration for a greener future.

Here are some testimonials from two selected companies:

“We had the opportunity to meet with massive, medium-sized, and smaller companies, with advantages and disadvantages. We are now in discussion with various companies to see which one we might choose as our partner.
Overall, we found out that in the Japanese market, it is very important to have a good reference, and being with the EU-Japan Centre gave us a great image and inspired trust in the Japanese companies we met with. This is key to being taken seriously in Japan.” 
By Alejandro Marques de Magallanes Crespo, CEO, Magallanes Renovable 

“It has been an excellent opportunity for AEinnova to have participated in this Expo in order to understand better the Japanese market as well as to show its commitment to the environment. It allowed us to strengthen our relationship with the CBC GROUP, our local partner, while meeting potential customers and investors.” 
By Raúl Aragonés, Chairman and Business Development Manager, AEInnova 

Building upon the success of the 2023 Green Mission, the EU-Japan Centre is delighted to announce that the mission will return once again in 2024. Recognizing the importance of continuity and the need for sustained efforts in addressing the global climate crisis, the Centre remains committed to fostering collaboration, knowledge exchange, and innovation between the European Union and Japan.