The campaign to promote irresistible, sustainable lamb and goat meat from Europe arrives in Japan.
Exclusive lamb&goat(website to be activated soon) from Europe is a three-year promotion campaign co-funded and supported by the European Commission and launched by two national lamb and goat associations with the main goal of raising awareness among sector professionals and consumers about the quality of the European lamb and goat sectors.

The EU is one of the most important regions in terms of agri-food production and exports at the global level, including lamb and goat meat products. There are more than 70 million sheep and goats (85% sheep and 15% goats) in the European Union, often reared in economically vulnerable areas such as mountain regions.

The European lamb and goat sectors are well known for ensuring food safety, traceability and authenticity, while also committing to animal welfare and respect for the environment. This programme is aimed at helping to raise awareness about products of European origin and the benefits of their production methods.

Spain is the leader in Europe in the production of sheep meat, and currently exports to more than 70 countries. The Spanish sheep sector is committed to the search for the highest quality, always under the standards of the European Production Model, recognized for being the strictest in the world in terms of quality and food safety.

Hungary is the 12th largest breeder of sheep and goats in the world, and in recent years its production has grown, exporting the great majority of a sheep production system that is committed to sustainable production methods, animal welfare and boosting of rural employment among other actions.

Activities in Japan for the next three years (2023-2025) include an exhibition at Foodex Japan and the celebration of showrooms with Japanese importers that value meat products of high quality.