During five days, 19-23 June 2023, F2F Health Matters project consortium with the expertise of consultants in Japan dedicated efforts and resources to embark selected European companies to discover the Japanese market and to get a real insight of what to expect for future collaborations around innovation, but also the right strategy to follow in order to make their internationalisation journey a success. The mission was held in Tokyo, where SMEs were supported to meet experts, consultants, and potential business partners in order to present their healthy food products and supplements, and to learn the specifics of the Japanese market. The companies had also the opportunity to attend JAPAN'S FOOD EXPORT FAIR, a food fair that allowed European SMEs to make direct contact with new potential partners. The Champion SMEs participating in the internationalisation mission were the following: Bioxtract (Belgium), Asabe (Belgium), Anta de Cima - Sociedade Agrícola Unipessoal Lda (Portugal), Wild Bunch & Co. (Portugal), Cake Lucky SAS (France), POLARIS (France), Marie Morin (France), Vino Peter Lisicky s.r.o. (Slovakia), SPACElab s.r.o. (Slovakia), Opre’ Cidery s.r.o. (Slovakia), Real Conservera Española, S.L. (Spain) and Dairypet, S.L. (Spain).

Elite Programme
All the selected SMEs have also been part of the Elite SMEs coaching and training programme, which provided training courses for the Japanese market, coaching and access to a dedicated SMEs Community.

Market Intelligence Repository
Furthermore, F2F Health Matters project gives free market intelligence information on its website. In the section “Markets”, users will be able to find market reports on Japan. There is also available information on the other four countries targeted by the project: South Korea, Vietnam, Canada, and United Arab Emirates.

Source: F2F Health Matters
Click here for a video of the mission.
 

Published: October 2023