EU-Japan cooperation takes many forms. Time and time again, we read news reports about agreements signed between the EU, or its Member States, and Japan, about trade missions and cultural events, about joint innovation and dialogue. But the question remains: Who are the people behind these efforts? What is their story, and how did they become involved in developing international cooperation? 

The EU-Japan Centre for Industrial Cooperation is happy to introduce the eighth installment in the series of articles meant to introduce the individuals and organizations making EU-Japan collaboration possible.

We hope you enjoy a snippet of our interview with Mrs. Andreia Brizido, General-secretary of the Japanese-Portuguese Chamber of Commerce and Industry (CCILJ).

Q: How does CCILJ help Portuguese companies expand into the Japanese market? What is your advice to companies hoping to do so?
Andreia: CCILJ plays a key role in helping Portuguese companies enter the Japanese market through its expertise and organizing business missions. These missions include customized agendas for in-person visits to Japan, allowing companies to connect with potential buyers and partners while showcasing their products to a wider audience. In the past, we have benefited from various incentive projects, including European Union-funded export programs that provide partial funding for businesses looking to explore new international markets. These funds are specifically designed to support Portuguese companies in their internationalization efforts, making it easier for them to establish a foothold in markets like Japan. One area where we've seen significant success is in the Food and Beverage sector, particularly with products such as wine, pork, and olive oil. These sectors align well with the demands of the Japanese market, and the funds have been highly effective in helping companies reach Japanese consumers. For companies looking to enter the Japanese market, our advice is to seek strategic, specialized partners and study Japan’s cultural and business landscape. Building strong relationships is key, so it’s important to visit the market (probably more than once), as trust is a vital element of Japanese business culture.

Q: Does the membership to the European Union help Portuguese companies do business in Japan? How so?
Andreia: Surely. One of the key benefits is the Economic Partnership Agreement (EPA) between the EU and Japan, which facilitates trade by reducing tariffs and simplifying regulations. This agreement makes it easier for Portuguese businesses to access the Japanese market, enhancing trade relations and creating more opportunities for growth and collaboration between the two countries.

The interview continues online, read the complete version here.

Published: March 2025