The Italian Chamber of Commerce in Japan supported Ferrero Japan in launching the first-ever World Nutella Day celebrations in Japan on 5 February 2025. The beloved Italian chocolate spread, available in 170 countries worldwide, was celebrated through a series of events and promotions designed to enhance its presence in the Japanese market.
The celebrations began with an exclusive gathering at the Italian Embassy in Japan, where 120 guests experienced unique cultural fusion through innovative Nutella pairings. The event showcased the spread's versatility by combining it with traditional Japanese mochi, as well as classic accompaniments like apples and strawberries.

The festivities extended beyond the Embassy walls through a strategic partnership with more than 30 Italian restaurants and bakeries across Japan. On 5-9 February, these establishments featured special Nutella-based desserts on their menus, with customers receiving exclusive Nutella merchandise with their purchases. The campaign reached new heights through collaborations with two of Japan's iconic landmarks - Tokyo Tower and Chubu Electric Power Mirai Tower. Early visitors to these locations on 8-9 February were treated to a complimentary Nutella promotional mini towel, effectively bridging Italian culinary tradition with Japanese cultural symbols. This first celebration represents the beginning of what organizers hope will become an annual tradition in Japan, aiming to strengthen cultural ties between Italy and Japan through the universal language of food.

Source: Italian Chamber of Commerce in Japan

Published: March 2025