Picturesque Gdańsk, the majestic Malbork Castle, and the historic Kraków. These are just some of the many places visited by eight Japanese journalists during the press trip organized as part of promotional activities preceding Poland's participation in Expo 2025 Osaka, Kansai. During the visit, the journalists discovered the richness of Polish heritage and experienced how important a role it still plays today. The mission was also an opportunity for many inspiring meetings with representatives of regions and cultural institutions, which allowed foreign guests to better understand Poland – both its past and present.

The journalists met with representatives of the Polish Investment and Trade Agency, the Marshal's Office of the Pomeranian Region, the Museum of Japanese Art and Technology Manggha, the Tourism Organization of the Małopolska Region and the Fryderyk Chopin Institute. 

“During the visit, I had the opportunity to immerse myself in Polish culture, interact with people, and experience the cuisine. I saw a side of Poland that I hadn't imagined before. I would like to share this image, pass it to people in Japan using my own words also using the Expo context” – Gaku Watanabe, Fuji TV.

Every element of the press trip’s program was connected to the main theme of Poland's participation in Expo 2025 Osaka, Kansai – "Poland. Heritage that drives the future", as well as what Poland will showcase at the Expo within the national pavilion, internal exhibition, and economic and cultural events. Business and journalistic missions are one of the initiatives of Poland’s economic programme at Expo 2025 Osaka, Kansai. As part of the promotional activities preceding the Expo, Japanese entrepreneurs and journalists – a total of 74 people – will be invited to Poland to participate in 7 inbound missions.

Source: Polish Investment and Trade Agency

Published: October 2024