In its ongoing efforts to help European SMEs access the Japanese market, the EU-Japan Centre has organized on regular bases since 2015 various market access workshops to explain the specificities of doing business in Japan, focusing on the cultural aspects or some industrial sectors.

The EU-Japan Centre is happy to announce the conclusion of five online workshops since April. Three sector-focused ones co-organized with the Polish Trade and Investment Agency, covering the renewables sector; with Manresa Chamber of Commerce and Industry (Spain) on the food sector; with the Stowarzyszenie Wolna Przedsiębiorczość (Poland) on ICT, and two on Japanese business culture co-organized with the German Foundry Association and with Arhipelago (Romania). In total, the workshops attracted 184 participants. 

Please find below a testimonial from our partner in Romania, about the workshop organized this September:

“The workshop was designed to support companies preparing for the upcoming Afaceri.ro Trade Mission to Expo Osaka 2025, but also attracted participants who are generally interested in doing business in Japan. This event was one of many initiatives aimed at helping EU companies succeed in the Japanese market, especially through providing knowledge of local culture, which plays a key role in fostering successful business partnerships. The workshop was highly interactive, with a Q&A session that allowed participants to address their specific concerns and gain tailored advice on their market strategies. The session provided insights into the nuances of Japanese business communication and how to build long-lasting, successful relationships with Japanese partners. Topics covered included the high-context communication style prevalent in Japan, as well as practical strategies for avoiding common cultural misunderstandings. Participants gained an understanding of how to approach Japanese business meetings, networking, and negotiation, ensuring they are well-prepared for future engagements in Japan. This online event reflects the ongoing commitment of Arhipelago and the EU-Japan Centre for Industrial Cooperation to facilitating business cooperation between the EU and Japan, with a strong focus on cultural understanding and practical tools for market entry.”
By Mr. Nicola Dudanu, Management Consultant at Afaceri.ro & Arhipelago

Interested in organizing an on-site or online workshop?
Please contact Ms Ana Horvatin at: workshops@eu-japan.eu