"On the Wings of the Chamber: Where Talent Is at Home": a groundbreaking docufilm, is part of an ambitious project by the Treviso-Belluno|Dolomiti Chamber of Commerce to promote the local economy and the internationalization of its excellence. Collaborating with the network of Italian Chambers of Commerce Abroad (CCIE), notably the Italian Chamber of Commerce in Japan (ICCJ) with Secretary General Davide Fantoni, the docufilm captures the passion, expertise and innovation of Treviso and Belluno businesses through the most prestigious sports shoes brands, thus sublimating product and territory. Looking ahead to the Milan-Cortina 2026 Winter Olympics, for a symbolic passing of the baton between Italy and Japan after the 2020 Tokyo Olympics, the project aims to support Veneto’s companies in tackling international markets. Fundamental is the collaboration with the Italian Chamber of Commerce in Tokyo, a "safe harbor" that brings the Asian market closer and fosters business opportunities for entrepreneurs.
From the evocative images of the Dolomites to the beating heart of Tokyo, the video tells an authentic story: ski boots produced by Treviso shoemakers are distributed by suppliers based in Japan. This scene was filmed precisely in Tokyo to create a bridge between cultures, respecting the reality of the Japanese reception and home. This is the beauty of doing business in a new foreign market such as Japan: looking to the future and setting an example for new models and relationships, as stated by Treviso-Belluno Chamber of Commerce President Mario Pozza.
Presented at the Venice Film Festival, the docufilm continues to be proposed at institutional events, highlighting the cooperation between CCIEs, united by the values of the territory and the people that make it excellent. This endeavor continues through the CCIEs section of Trevisobellunosystem, the This endeavor continues through the CCIEs section of Trevisobellunosystem, the regional marketing portal of the Treviso-Belluno Chamber of Commerce, providing entrepreneurs with information to successfully navigate the Japanese market.
Source: Treviso-Belluno|Dolomiti Chamber of Commerce
Following is the Link to the video.
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Joint venture established in 1987 by the European Commission (DG GROW) and the Japanese Government (METI) for promoting all forms of industrial, trade and investment cooperation between the EU and Japan.
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