The Netherlands organised a virtual economic mission on Digital Economy to Japan from 3-5 February with the support of partners such as Keidanren and JETRO.
Enterprise Europe Network partners – the EU-Japan Centre for Industrial Cooperation and the Dutch Enterprise Agency (RVO) - worked together to provide support for companies and organisations participating through the virtual b2match platform. A total of 455 Japanese and 80 Dutch participants tuned into webinars by industry experts and pitches from Dutch mission companies about various topics related to smart agriculture, services, and industry. Following the webinars participants got the opportunity to organise virtual 1-on-1 meetings. The EU-Japan Centre provided Japanese participants with technical support related to the virtual platform, such as Japanese instructions on how to register, join the webinars, and partake in the 1-on-1 meetings.