The Tokyo Office of the Polish Investment & Trade Agency (PAIH) continues to support Polish companies in their efforts to enter the Japanese market. The latest project focused on the cosmetics industry. When it comes to numbers, the Polish cosmetics industry is the 5th largest in the European Union in terms of market value, and the country’s export value of cosmetic products amounted to 4.3 billion EUR in 2022. The main export destinations are countries from the EU; however, more and more Polish companies are trying to expand into other markets such as Japan.

In January, the Tokyo Office of the Polish Investment & Trade Agency organized the Polish Pavilion at COSME Tokyo 2024. COSME is one of the biggest trade fairs of the cosmetics industry in Japan and this year it took place on 17-19 January in Tokyo Big Sight. The Polish cosmetics industry was represented by the following six brands: AVA Laboratory, Bless Me Cosmetics, Four Starlings, Hocus Pocus, Kovalite, and La-Le. 

The objective of participating in the trade fair was to showcase Polish cosmetics export offering to the Japanese audience. According to the statistics provided by the organizer, the event was visited by nearly 34,000 people. These numbers show that the trade fair was organized on a big scale. The COSME Tokyo 2024 was an excellent opportunity to exhibit products, conduct B2B meetings, learn about the characteristics of the Japanese cosmetics market and get to know the expectations of Japanese consumers.

Source: Polish Investment and Trade Agency, Tokyo office