During the past four months, the Trade Promotion Section of the Italian Embassy in Japan engaged in promoting Italian excellence in several events on multiple fronts, with a significant response from the Japanese audience.
The season started on 12 June at the Gajoen Tokyo Hotel with the special one-day initiative organized by the Trade Promotion Section of the Italian Embassy in Japan, Borsa Formaggi 2023, a workshop entirely dedicated to Italian cheeses and dairy products. In 2022, imports of Italian cheese in Japan increased significantly (33,3%) compared to the previous year (source: Trade Data Monitor on data Ministry of Finance, Japan). Considering the constantly growing interest in cheese, the event, including sample tasting, offered a good B2B opportunity for the 16 Italian companies that displayed a range of more than 60 different products, giving the opportunity to the operators to taste the wide selection.
Soon after, at the 31st edition of Interior Lifestyle Tokyo (14-16 June), the leading exhibition in Japan for the interior design market, the Italian Pavilion hosted 18 companies. Italian design is appreciated and known in Japan for its ability to synthesize in a single product three essential elements: usability, quality and beauty, without neglecting the fundamentals of sustainability and ergonomics, highly evaluated in the Japanese market.
At the 35th edition of the International Agricultural Machinery Show, in Hokkaido (6-10 July), 9 companies exhibited in the Italian Pavilion.
According to the data published by the Japanese Ministry of Finance, Japan's imports of agricultural machinery recorded an increase of 21,34% in 2022 compared to the previous year, and among the foreign supplier countries to Japan, Italy ranked third.
From 11 to 13 October, at Pacifico Yokohama, The Trade Promotion Section of the Embassy of Italy has organized the Italian Pavilion at BioJapan 2023, with 9 companies, to promote the internationalization of Italian innovative biotechnology SMEs and support the development of industrial collaboration and scientific-technological partnership between Italian and Japanese companies and research institutes.