The EU-Japan Centre for Industrial Cooperation organised a business mission at the Green Economy Forum & Exhibition (GEFE) from 28 to 30 November 2022 in Ho Chi Minh City, Vietnam. 
The business mission aimed at supporting EU companies in expanding their business with Japanese partners in Vietnam and with Vietnamese partners. 

The EU-Japan Centre supported three EU SMEs during the 3-day event:

• AKROCEAN, a French company that provides ocean data as a service for offshore wind projects.
• Brite Solar, a Greek company that develops transparent solar panels for applications in greenhouses and Agri-PV systems to achieve agricultural decarbonisation.
• Oleifici Masturzo, an Italian olive oil company aiming at expanding its innovative olive farm to Asia and share its sustainable agricultural practices with local partners.

Under the EU-Japan Centre’s pavilion, the three companies had their own exhibition spaces to showcase their technologies and discuss their plans in Vietnam with Japanese and Vietnamese visitors at the booth. 

“All was very well-organised by the EU-Japan Centre, they supported us through every step of the mission: provided business matchmaking opportunities, translated and printed marketing materials, prepared the booth, hired translators at the event, etc. The most valuable component was the booth itself with the promotional posters. This allowed us to have great visibility at the event and to present our services to more people.” Testimony by AKROCEAN 

“The most important thing we learned is the investment strategy by Japanese food producers in greenhouse construction and operation in Vietnam for food export to Japan.” Testimony by Brite Solar

“This mission was a great learning experience for our company. We had the chance to test our ideas and measure the level of responsiveness from potential Japanese and Vietnamese partners.” Testimony by Oleifici Masturzo

Published: April 2023