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Report: Cross-cultural awareness and the importance of corporate culture

This report aims to provide a high level, yet practical, overview of the points of attention when planning to sell products or services as an EU SME, and stresses the importance of understanding and living the differences in the business and private culture between your country of reference and Japan.

To successfully sell products or services as an EU SME, it is essential to be well prepared (have a detailed business plan), understand and embrace the cultural differences (both business and private), to have a USP (Unique Selling Proposition) and to go for the long-term.

Click here to access the report and related webinar. 

Publication date: May 2023

 

 

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15/06/2023
The EU-Japan Centre for Industrial Cooperation ZOOM webinar  Circular Economy and Resource Efficiency (CEREP)  - The Strategy of Resource-Autonomous Circular Economy for Growth -  Thursday, June…
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Title: Challenging Third Party's Application/Patents before the JPO Date and Time: 22 June 2023                                 5:00-5:45 pm JTS                                10:00-10:45 am CET…
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