Italy

Italy celebrated the theme of Italian Design Day 2024 by showcasing its design and lifestyle at the dedicated Interior Lifestyle exhibition in Tokyo.

Two events organized by the Trade Promotion Section of the Italian Embassy saw a massive participation of Italian companies. In February, “Moda Italia” & “Shoes from Italy”, in their 63rd and 73rd editions respectively, presented the latest Italian Fall-Winter fashion collections 2024/2025. In March, at the 49th Foodex Japan, Italy showcased its best food & beverage production.

Held in Tokyo on 6-8 November, the 33rd General Assembly of the Italy-Japan Business Group represented three intense days of exchange, dialogue and collaboration, in the name of cooperation between the two countries.

The Trade Promotion Section of the Italian Embassy has organized a national pavilion at the 20th edition of CPHI JAPAN (19-21 April 2023) with 13 companies. The aim of the participation to the tradeshow was to promote the excellence of Made in Italy, to show the high level of development achieved by Italian production techniques, and to strengthen the presence of the Italian pharmaceutical industry in the Japanese market, increasing the business opportunities for the companies.

The first months of 2023 have seen the promotion of Italian products and know-hows in a wide range of sectors from food and fashion to renewable energy.

38 companies from Abruzzo, Italy, participated in the first edition of the international Foodex Japan fair (Tokyo, 7-10 March 2023) open to international exhibitors after the break imposed by the pandemic.

Two main events took place in autumn to promote Italian enogastronomic culture and its products: World Pasta Day and the 7th “Settimana della Cucina Italiana”.

Thanks to the recent New Border Measure adopted by the Japanese Government, foreign businessmen started to come back to Japan.