Report: Marketing Challenges when targeting the Japanese market
Success in Japan requires a deep and ongoing understanding of the consumer. By ‘marketing,’ the authors mean developing and adapting the offer to meet the needs of local consumers as well as encouraging them to buy, and repeat buy through communication and promotional activities.
Report: Semiconductor market in Japan
Semiconductor industry is changing on a global scale and more and more European companies are presented with the incentives to join its global value chain. Japan remains one of the main global players in the semiconductor industry due to its robust electronics and IT markets.
Report: Japan's Premium Food market
Japan has a flourishing premium food market which is one of the best in the world. Japanese demand for great tasting, high-quality and innovative food brands from EU firms remains very strong. In fact, because competition between retailers is intensifying, demand for new and exciting products from the EU not yet sold in Japan is increasing. There has never been a better time to sell to Japan.
Report: Japan's Clothing and Textile Market
This report will provide readers with a clear overview of the size of the Japanese apparel and textile market, the potential and opportunities, as well as lists of retail targets – and the distributors and trading companies that could partner in reaching them.
Report: The Vegetarian and Vegan market(s) in Japan
This report introduces the main factors that are supporting a growing interest in vega/vegetarianism in Japan; government policies and consumers promotional activities; examples in the distribution and retail sectors; information on certification and some tips to EU SMEs on what strategy to follow for a successful access into the Japanese veggie market.
Report: The Biopharmaceuticals Sector in Japan
To get the access to this report, please click here.
Report: All about Starting a Business in Japan Version 2018
To get the access to this report, please click here.
Report: How to open a representative office in Japan
To get the access to this report, please click here.
Report: The Japanese market of single-use plastic products and potential substitutes
To get the access to this report, please 

EU-Japan Centre's News

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We are pleased to inform you about the upcoming webinars that will take place in May/June. Do not…
The Minerva Policy Reports deliver comprehensive research on the dynamic political, economic, and…
The EU Japan Centre is releasing a weekly press review covering Japan's economic and policy matters…
The EU Japan Centre is releasing a weekly press review covering Japan's economic and policy matters…
JTPP Helpdesk's Weekly Digest of Public Sector Tenders features a selection of tenders found on the…

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Online and in Japan
19/05/2025 - 13/06/2025
19-23 May 2025 → 1st phase online 9-13 June  2025→ 2nd phase in Japan PROGRAMME OBJECTIVES “Get Ready for Japan” aims to help understand Japanese business practices and communication styles and…
Japan
20/05/2025 - 23/05/2025
Mission dates : May 20 to 23, 2025 --- Applications are now closed --- Are you running a business specializing development of defence technologies and solutions, such as cyber-security, drones,…
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