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Successful business comes with good preparation. Knowing the specifics of the Japanese market is vital for any project to succeed. The unique customs of the country makes it difficult to understand, but the results can be very rewarding. The same goes for Japanese customers. Japan’s tastes and habits can be very different from those of the Western world; it is therefore essential to adapt one’s model in order to achieve a thriving business and a healthy relationship with the locals.

Picture: Osaka
Copyright: Pixabay, free of use

B2B

If you are targeting a Japanese company, it is essential to have a thorough understanding of the business model so that you can adapt your approach accordingly.
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