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This presentation addresses the various barriers to the Japanese Market from a cross-cultural perspective. Its objectives are threefold: To outline and explain the challenges and potential opportunities of the Japanese market, to address the practical issues involved in breaking into this market, and finally to give you some idea of what is expected of you by Japanese customers and business partners.
About the Experts
Olivier Van Beneden is a Brussels-based consultant and co-founder of Japan Consulting Office (JCO) an organisation which offers considerable expertise both in the Japanese market and in Japan’s unique cultural and business environment. Olivier has substantial knowledge of both of the challenges of the Japanese market and of what EU SMEs must do in order to succeed in Japan.
The EU-Japan Centre currently produces 5 newsletters :
Joint venture established in 1987 by the European Commission (DG GROW) and the Japanese Government (METI) for promoting all forms of industrial, trade and investment cooperation between the EU and Japan.
The EU-Japan Centre’s activities are subject to the allocation of a Grant Agreement by the European Commission for 2024-2026
