Marketing & Advertising
— Latest update: March 2024 —
Consumers must be aware of you in order to purchase your product. But how do you become known on the market? Within this high-tech nation a huge variety of support and strategies are available for you to use. Get to know them and learn about the tastes of the population. Colorful adverts, cute mascots, renowned celebrities: discover what attracts the eye of your future client.
Table of Contents
- Product
- Advertising Market
- Traditional Media
- Internet Advertising
- Promotional Advertising
- Digital Marketing
- Trends in Digital Advertising
- Search Engines
- Influencers & Marketing
- Social Media
- Market Overview
- LINE
- Twitter and TikTok
- Instagram and YouTube
- Social Media Advertising
- Some Characteristics of Japanese Advertising
- Use of Celebrities
- Use of English
- Soft sell
- Colourful Ads
- TV Advertising
- Kuchikomi
- Advertising Agencies
- Regulation
- Advertising Regulation
- Social Media
- Marketing Regulation
- Digital Market Regulation
- Expert Reports & Webinars
- Annual Report
- Further Reading
- Relevant Organisations and Trade Fairs
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