— Latest update: May 2022 —

Over the past decades, Japanese clients came to adopt a consuming behavior very similar to their counterparts in Europe and the United States. Traditionally, Japanese consumers have tended to be rather loyal toward brands and to value quality over mass consumption. This is especially true for older consumers in a rapidly ageing population. On the other hand, the young generation of customers adopts new behaviors in relation to digital technologies and the slowdown of the Japanese economy.

Table of content

• Overview
• COVID-19 context
• Internet shopping
• Consumption expenditure
• Changing Households Structure
  • Single persons' market
• Data Privacy in Japan
• Expert Report
• E-learning video
• Annual Report
• Further Reading
• Relevant Organisations and Trade Fairs