Special Focus - Japanese Firm Longevity

If you are targeting a Japanese company, it is essential to have a thorough understanding of the business model so that you can adapt your approach accordingly. You will have to understand the pillars on which the Japanese economic model is built, the different types of Japanese companies, the Japanese definition of an SME and, finally, the psychology of the Japanese SME itself.

• More information about B2B

Understanding firm longevity has always been at the forefront of research for both academics and practitioners alike. Most of the world’s oldest firms are found within Japan raising the question as to why this occurs.

This report, hence, aims to understand such a phenomenon through critically analyzing a variety of different academic and professional literature on the phenomenon of Japanese firm longevity. 

• Report: Understanding Japanese Firm longevity

Do not forget to register for our upcoming webinar, which aims to understand firm longevity and present such a phenomenon through critically analysing a variety of different academic and professional literature on the phenomenon of Japanese firm longevity.

• 'About Japan' webinar series 206: Understanding Japanese Firm Longevity