'Export to Japan' webinar series 34: EU Advantages on Agriculture and Food Products: Meat products

30-minute online training on what you should know about processes and procedures relating to EU exports to Japan. It covers trade and administrative rules and regulations relevant to EU businesses which are new to exporting as well as those which carry out regular, on-going businesses with Japan.

Focus is given to small and medium sized EU enterprises (SMEs) and to those sectors which offer growing opportunities to EU exports to Japan, i.e., food and health sectors.

What advantages do EU meat and meat products have in Japanese market?

Japan's food self-sufficiency has been decreasing as Japanese dietary lifestyle changed and consume more meat than they did traditionally.  Domestically Japanese livestock farmers continued to decrease due to a shortage of successors, and they now rely more on meat supplies from overseas. To meet increasing domestic demand, many Japanese livestock farmers adopt large-scale production methods, which could potentially make them susceptible to the risk of disease outbreaks. 

With EPA trade partners, Japan agreed to reduce tariff rates (both ad valorem and specific duties) and give higher safeguard levels to incentivize meat export and stabilize meat supply in Japan.  Japanese authorities frequently update a list of ‘Third Free Countries’ and ensure safety and quality of meat to Japanese consumers.  European countries are competitive players in Japanese frozen pork and processed meat product markets.  European hams and sausages in particular are marketed in Japan with strong brand names under Geographical Indications (GIs) scheme and are sold for premium prices.

The webinar targets EU small- and medium-sized enterprises (SMEs)

In 30 minutes from your desk, discover:

• Japan’s meat market – pork, poultry, beef
• EU advantages in Japan’s frozen pork and processed meat markets - tariff rates, safeguard measures, GIs
• Third Free Countries

Programme:

• Introduction
• Expert’s presentation
• Q&A Session

Registration deadline: 8 February 2022

Speaker: Chieko Nakabayashi
Moderator: Pauline Laloux, Business Support Coordinator, EU-Japan Centre
Organiser: EU-Japan Centre for Industrial Cooperation - Brussels Office

Deliverables