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Knowing the specifics of the Japanese market is vital for any project to succeed. This month in "Special Focus", we highlight the sports equipment market. Information on the related sub-topics, latest reports and webinars on this topic are available on the following links.
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In 2022, local authorities in Japan launched the third ´Sport basic Plan´. This plan specifically focuses on the development of the sports legacy of the Tokyo Olympic and Paralympic Games across five years. The entire sports industry took a big hit due to the global pandemic, but with the completion of the 2021 Tokyo Olympics, and a steady increase in sport participation in recent years, now seems to be a great time for European businesses seeking opportunities in the Japanese Sports industry. |
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The sports equipment market in Japan is worth over Euro 11.9billion. Although the market’s growth dipped during the pandemic, it is now rebounding quickly. Our report focuses on seven main sports: Outdoor, Golf, Fishing, Cycling, Football, Tennis and Winter Sports. In all of these sports the prowess of international brands is recognised by Japanese consumers and trade alike, there are sizeable numbers of users with high expenditure, creating a significant market opportunity for European SMEs. |
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The related webinar targets sports equipment brand owners, licensors and manufacturers; owners of sports businesses including distributors and retailers; sports events operators; and European sporting clubs looking to expand their commercial presence in Japan. Do not forget to register below! |
The EU-Japan Centre currently produces 5 newsletters :
Joint venture established in 1987 by the European Commission (DG GROW) and the Japanese Government (METI) for promoting all forms of industrial, trade and investment cooperation between the EU and Japan.
The EU-Japan Centre’s activities are subject to the allocation of a Grant Agreement by the European Commission for 2024-2026
