About the Report 

Cooperation between European and Japanese companies in third markets is a growing and promising business trend. For example, a study conducted by the German Chamber of Commerce and Industry in Japan in 2019 reveals that 69% of German companies in Japan are involved in business activities with Japanese partners outside Japan, a number being on a consistent increase from 64% in 2018 and 54% in 2017. In addition, 46% of German companies in Japan are generating revenues with Japanese customers outside Japan at least to the same extent as in Japan, and depending on the industry, this revenue ratio is 1 to 4. Indeed, such cooperation allows European and Japanese companies to better compete as they may possess complementary strengths in technologies, market intelligence, financing, existing infrastructures and facilities – notwithstanding historical and cultural ties between several EU member states, or Japan may have in Africa, Southeast Asia, and Latin America.

Please go to the EU-Japan website, to get the access to this report. A recorded podcast session is also available. 

The report has been released within Minerva Fellowship framework managed by the EU-Japan Centre.

Picture: View of Tokyo by night
Copyright: Free Stock photos by Vecteezy