'About Japan' webinar series 183: Japan's Clothing and Textile Market

Is the Japanese apparel and textile market worth the effort for EU companies? Especially now after the pandemic? Yes, in so many ways…

This webinar is targeted at EU companies seeking to find new export markets, in this case Japan. Finding new export channels is critical for any business but especially now following the Covid-19 crisis. With all businesses facing profound uncertainty about the future, flexibility, innovation and seeking out new opportunities is vital for survival. Businesses can no longer rely on customers that have supported them for the last decade; there are no guarantees, no matter how long the relationship.

Japan offers EU companies a real opportunity to find new sales. Japan has not been affected as much as many markets because the lock down has not been as severe. As a result, most economic functions continued, including the consumer economy.

Japanese consumers also have much, much higher savings levels than many markets so, even in a downturn, have more spending capacity – this is why Japan has remained one of the top five consumer economies in the last 20 years on a per capita basis.

The apparel and textile markets are stable and Japanese demand for great design, quality and function from EU firms remains very strong. In fact, because competition between retailers is intensifying, demand for new and exciting products from the EU not yet sold in Japan is increasing. There has never been a better time to sell to Japan.

In this webinar, we will cover the market data and opportunity:

1. Market Size and Trends
2. Market Structure and Key Players
3. Key trends EU firms can exploit
4. How and who to sell to.

The webinar targets EU apparel and textile firms and brands wanting to increase exports and depend less on their home market and generate revenues in what is one of the best export markets for European apparel and textiles.

In 40 minutes from your desk, you can:

• Work out the potential market size for your brand In Japan
• Prepare your brand, product and packaging for Japan
• Identify how the market is structured and where your brand fits into this
• Learn about the key competitors in the market
• Work out the best potential customer targets from the lists we provide
• Establish the best market entry model that suits your business and brand
• Get started now to sell to or sell more to Japan.

Programme:

•     Introduction
•     Expert’s presentation
•     Q&A Session

Registration deadline: 15 November 2021

Speaker: Michael Causton is a specialist on Japanese distribution, retailing and marketing. He founded and led a successful business within Japan’s distribution and retail system and then established another to provide research on it. He co-founded JapanConsuming (www.japanconsuming.com) in 1999 which has since become the leading market research firm on Japanese retailing and distribution for non-Japanese companies.
Moderator: Pauline Laloux, Business Support Coordinator, EU-Japan Centre
Organiser: EU-Japan Centre for Industrial Cooperation - Brussels Office

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