Export to Japan 11: EU Advantages–Agriculture and Food Products

Various EU products and services began to enjoy benefits from the EU-Japan Economic Partnership Agreement (EPA) which entered in force on 1 February 2019, and we are seeing a considerable increase of EU exports to Japan. But yet many EU exporters, particularly small and medium-scaled enterprises (SMEs) perceive access to Japanese market difficult because of unfamiliar trade and business practices.

This is a series of online training which presents the latest market information available in 2020-21 and explain in practical terms the most important things that EU companies should know when exporting to Japan so that the benefits of free trade can become more widely available to EU exporters for the second year of the EU-Japan EPA.

What should you know when entering ‘agriculture and food’ market in Japan?

The EU is a net food exporter consisting of a number of world top food exporters such as the Netherlands, Germany, France, Belgium, Italy, Spain and many others. In competing with global agricultural producers like USA, Canada, Australia and New Zealand, the EU takes advantages of being a single market and makes record high gains in food exports. To continue winning a market leader position in Japan’s food import market, the EU exporters should know about Japan’s unique market and product orientation.

This webinar assists EU companies, in particular small-and medium sized enterprises (SMEs), in familiarising with Japan’s food market and in taking business opportunities in meeting Japanese market demands.

In 30 minutes from your desk, you will understand:

• EU Agriculture and Food Exports
• EU Advantages on Agriculture and Food Products to Japan - Wine, Pork and Dairy
• Japan’s Food Market Demand

Programme:

• Introduction
• Expert’s presentation
• Q&A Session

Speaker: Chieko Nakabayashi
Moderator: Pauline Laloux, Business Support Coordinator, EU-Japan Centre
Organiser: EU-Japan Centre for Industrial Cooperation - Brussels Office