Technology Transfer Webinar 15: Intellectual Property and the VR/AR environments

What can IP (patent, trademarks and copyrights) do for new technologies such as VR/AR?

1. People talk about VR (Virtual Realty) and AR (Augmented Reality) technologies leading us to the next technological revolution. What are the trends concerning VR/AR applications in IP and what can we expect from here?

2. How can an inventor of VR/AR benefit from IP (Intellectual Property)? Different categories of IP bring different opportunities, and inventors need to be aware of their specific characteristics. On top of that, different jurisdictions bring different laws and choosing the right jurisdiction can have a big influence on the success of getting the most out of an invention.  

3. Jurisdictions face problems in with keeping up with new technologies that challenge established laws and standards. Still, looking at recent case law and applying standard laws to new technologies, we can come to a conclusion how VR/AR related inventions should be treated. What should one do when rights are infringed by a competitor? When do we have to be careful not to infringe upon an already registered right?

4. Though IP protection was notoriously expensive in the past, prices have decreased due to disappearing market barriers and the aid of AI. We explain how current costs and explain how small enterprises and start-ups can benefit from discounts at the Japan Patent Office.

5. In Japan, inventors of software invention have it comparatively easy to obtain protection for their inventions. With a spotlight on Japan, we tell you how you can profit from this.

Registration deadline: 26/10/2017

What you will learn during this webinar?

In this webinar, we will cover the following:

• Recent trends in VR/AR related IP protection
• Basic introduction of IP and what it can do for VR/AR inventors  
• Resolution for Infringement
• What are the costs to protect your invention?
• Spotlight Japan: Status of VR/AR IP inventions in Japan and how to benefit from Japan’s IP protection system.

Speakers: Dr. Yoshitaka Sonoda and Nicole Bigler
Moderator: Luca Escoffier, Project Manager, EU-Japan Technology Transfer Helpdesk
Organiser: EU-Japan Centre for Industrial Cooperation - Brussels Office