Technology Transfer webinar 4: Crowdsourcing innovation

How do I accelerate my business by using crowdsourcing? Is it really helpful? 

 Crowdsourcing is a very powerful tool, but it shall be carefully designed before use in order to have the biggest impact on your future business. Crowdsourcing has been used by many companies, and there are numbers of service providers giving you access to huge crowds of communities, but how to really engage with them? There are high chances of failing, if you underestimate or overestimate the potential of the crowd, so you need a guided and stepwise approach to run such activity. In this quick introduction we are going to explain how you should prepare this approach to benefit most from the outcomes you will receive. 

Topics covered in the webinar:

• What is crowdsourcing
• Why crowdsourcing is important for your business
• How crowdsourcing accelerates your business
• How to prepare and design the right approach
• Which type of crowds and profiles are out there
• What are the advantages and drawbacks in using crowds

Speaker:  Adriano La Vopa is Business Process Expert at Philips and partner at Innoventually. He has spent years working in supporting companies on innovation strategies, new technologies adoptions, new business development and new opportunities creation. Since years he is an expert in Open Innovation and any related methodology for using the outside world for accelerating businesses
Organiser: EU-Japan Centre for Industrial Cooperation - Brussels Office
Moderator: Luca Escoffier is a Project Manager of the EU-Japan Technology Transfer Helpdesk