What are the strategic insight, tactical guidance and real-life examples to succeed in the Japanese furniture and interior market?

This webinar aims to present an overview of trends and opportunities on the Japanese furniture and interior market, drawn from the experiences of European SMEs, and to deliver strategic insight, tactical guidance and real-life examples of how to succeed in the Japanese market. Furthermore it includes a critical discussion of distribution channels on the Japanese market and practical guidance on how to evaluate the different market entry options. Finally, this webinar presents new ways to rethink strategy and market entry on the Japanese furniture and interior market. Case studies and company examples are introduced to show novel approaches to market entry.

The webinar is targeted to European SMEs with an interest in entering the Japanese furniture and interior market, and companies with an existing setup on the Japanese market but seeking a fresh perspective on how to rethink strategy.

Registration deadline: 23/04/2018

What you will learn during this webinar?

In 40 minutes from your desk, discover how to:

• Revitalise your sales and marketing activities on the Japanese furniture and interior market.
• Understand key market segments, and current trends in the market.
• Evaluate the different distribution options.
• Rethink strategy. 

Programme:

• Introduction
• Expert’s presentation
• Q&A Session
• Conclusion

Speaker: Martin Glisby (Glisby & Associates). Mr Glisby is trained in strategy and cross-cultural management from Harvard Business School, INSEAD and Copenhagen Business School, and his work has been cited by prominent business leaders and professors on the "Top 50 Business School Professors in the World". Mr Glisby owns Glisby & Associates, a consulting company that act as trusted advisors to top executives and multinational corporations with special reference to Japan.

Organiser: EU-Japan Centre for Industrial Cooperation - Brussels Office 

After Event Information