Japan is the fourth largest e-commerce market behind China, the United States and the United Kingdom. With Internet penetration estimated at 92% of the population, Japan represents a significant market opportunity. This report titled "Market Entry to Japan Via E-Commerce" is meant to be a “how-to guide” that provides overseas ecommerce merchants with a detailed overview of the Japanese market. It presents the main players of the e-commerce market in Japan, and take a close look at useful contacts. In addition, this report provides information about operating costs and discusses the basic requirements to sell online in Japan. Finally it presents various recommendations to EU companies for a successful ecommerce market entry.

About the Expert:

Mr Marc Fuoti has 30 years of experience operating businesses in a multicultural environment in Japan including almost 20 years as a senior executive in advertising and entertainment. Since October 2005, he established his own consulting firm, Big Picture International K.K. (BPI), and has worked with large corporate clients such as Universal Pictures Japan, Microsoft, and Qualcomm. Mr Fuoti’s primary expertise includes business strategy, business development and market entry to Japan. He is an e-commerce expert. Click here to access his profile page.

The recording of the past webinar covering this topic is available for online viewers here. (Once you are logged in, look for the link below the "After event information") 

Picture: Selling Online
Copyright: From public domain