Cross-cultural issues: Following up and sustaining the relationship

Understanding the Japanese people represents one of the single biggest obstacles for European SMEs wishing to break into the Japanese market. This month in "Cross Cultural Issues", we focus on Following up and sustaining the relationship with Japanese partners. Information on the related webinar is available below:

Webinar: Cross-cultural Issues: A first encounter

First visits are essential to get to know your potential business partners in person and lay the basis for a mutually beneficial relationship. However, they rarely produce any concrete results – let alone a contract. All the more important it is to keep in touch once you are back in your home country. Following up a visit properly shows your upright interest in the Japanese market and helps deepen the trust on both sides. This webinar gives you hands-on information on how to organise this essential phase and covers topics like e-mail communication, internal hierarchies and Japanese way of working. To access the recording of our past webinar on this topics and consult the related presentation, please click below:

Webinar 128: Cross-cultural Issues: Following up and sustaining the relationship