This report titled "Tokyo 2020: Identifying Japan Market Entry and Partnership Opportunities for EU-Based Technology SMEs" aims to compose a practical Japan entry guide for European SMEs in order to successfully identify and take advantage of business opportunities within the technology sector leading up to the Tokyo 2020 Olympic and Paralympic Games. The report provides an overview of the Japanese market as a whole, and explains how overseas applicants should navigate it or consider alternative entry routes. Furthermore, through different interviews conducted with Japanese and European technology professionals who have experience of partnerships in the Japanese market, the report offers a deep understanding of the elements necessary to build a successful partnership with a Japanese company. Lastly, this report provides various recommendations to EU companies for a successful market entry.

About the Expert:

Ms. Natalie Meyer has a background in Japan market research preparing qualitative and quantitative insight with Nielsen NRG and Asian Consumer Intelligence after working in Tokyo and studying at Waseda University. Since a few years, Ms. Meyer heads up Tokyoesque and the UK arm of software development company ioet LTD. Click here to access her profile page.

The recording of the past webinar covering this topic is available for online viewers here. (Once you are logged in, look for the link below the "After event information") 

Picture: Tokyo Olympics 1964 Opening Ceremony.
Copyright: From public domain.