This report titled "The Tourism Sector in Japan – Explore Business Opportunities in European International Outbound Tourism to Japan" takes a close look at the characteristics and trends of this sector. This report provides information about the government initiatives and strategies to increase tourism in Japan. In addition, it presents the broad range of tourism activities that Japan can offer and elaborates on ICT services available in the country. This report also provides information about the market leaders and presents the different sport events and important trade fairs that can motivate Europeans to travel to Japan. Finally it presents various recommendations to EU companies for a successful market entry.

About the Expert:

Professor Chieko Nakabayashi is a marketing strategist with special interest in tourism who lectures at academic institutions and give seminars to professionals. She is a licensed hospitality educator from the American Hotels and Lodging Educational Institute and has 10 years of experience in the tourism field. Click here to access her profile page.

The recording of the past webinar covering this topic is available for online viewers here. (Once you are logged in, look for the link below the "After event information") 

Picture: Fujisan
Copyright: EU-Japan Centre