REED Bill

Bill Reed is an intercultural consultant, researcher, writer and management trainer, specialising in helping Western and East Asian managers work together more effectively. He holds an M.A. from the University of Cambridge and Diploma in Intercultural Management, Cambridge. He joined a UK-based international training company focusing on management communication across cultures, where he worked, among other assignments, as program director at INSEAD. He went on to set up the company's Asian subsidiary based in Japan and served as president for five years. In 2001, Bill resigned to found East Asia Business and he joined JCO in 2006.