About the Report 

This report aims to provide a high level, yet practical, overview of the points of attention when planning to sell products or services as an EU SME, and stresses the importance of understanding and living the differences in the business and private culture between your country of reference and Japan.

To successfully sell products or services as an EU SME, it is essential to be well prepared (have a detailed business plan), understand and embrace the cultural differences (both business and private), to have a USP (Unique Selling Proposition) and to go for the long-term.

About the Expert

Dave Deruytter, Founder of Trust-Int Consulting, has lived and worked in Japan for 5 years. He has engaged with international people and businesses for over 30 years. Dave is an alumnus of the EU Executive Training program in Japan and a senior consultant in cross-cultural matters.