Publications - Reports

In this section, you will find a selection of market reports, fact sheets and publications drawn up by industry experts. This page will be regularly updated and we encourage you to return for future developments.

Report: Understanding Japanese Firm Longevity

How do Japanese firms consistently survive and become some of the oldest firms in the world?

Case study - SOCKSSS

SOCKSSS is a young Swedish company specialized in the fashion of socks. Whereas many larger companies failed in Japan, SOCKSSS already makes 5-7% of their turnover in Japan and their made in Japan style socks amount for 20% of their global turnover.

Report: The Beer market in Japan

Japan is the world’s 7th largest consumer of beer. A late comer in the market, two of its largest manufacturers are today among the best and largest players worldwide.

Report: How to Draft a Distribution Agreement and Agency Agreement with Japanese Partners

This report provides with the appropriate tools to choose between an Agency or a Distribution Agreement when doing business with a Japanese partner. It also provides the specific terminology (kanji) to distinguish between Distributor and Agency.

Report: FDI Incentives by Prefecture 2022

This report will provide you with a concise summary of FDI incentives in Japan organised by prefecture.

Report: Guide to Double Taxation Conventions between the EU and Japan

The purpose of this document is to increase the understanding of double taxation, allowing readers to raise their concerns more accurately regarding double-taxation with their respective accountants.

Report: How to Export to Japan (Food Sector) - Quick Guide 2022

It has been 3 years since the EPA entered into force. The EU food sector is one of the major industries benefiting from the agreement.

Report: eCommerce in Japan - "How it works" Guidelines

Japan is the 4th largest e-commerce market globally with a vast number of its population being internet users.

Report: Cluster Mapping in Japan 2022

The EU-Japan Centre proceeded with a new screening online in order to identify new clusters and better assess already existing ones lastly identified in 2016.

Report: Japan's Home Fashion & Furniture Market

Because competition between retailers is intensifying, demand for new and exciting products from the EU not yet sold in Japan is increasing. There has never been a better time to sell to Japan.

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EU-Japan Centre for Industrial Cooperation

Joint venture established in 1987 by the European Commission (DG GROW) and the Japanese Government (METI) for promoting all forms of industrial, trade and investment cooperation between the EU and Japan.

The EU-Japan Centre’s activities are subject to the allocation of a Grant Agreement by the European Commission for 2024-2026