Publications - Reports

In this section, you will find a selection of market reports, fact sheets and publications drawn up by industry experts. This page will be regularly updated and we encourage you to return for future developments.

Report: The Japanese jewellery market

The aim of this report is to: (a) present an overview of trends and opportunities on the Japanese jewellery market, drawn from the experiences of European companies, and to (b) deliver strategic insight, tactical guidance and real-life examples of how to succeed in the Japanese jewellery market.

Report: e-Health and Telemedicine in Japan

Society has been late in digitisation, but the government tries to speed this up, among other things, to reduce the cost of health care. This is an excellent opportunity for EU companies with exciting solutions.

Report: Latest trends in biotechnology research in Japan

Japan spends consistently over 3% of its GDP on R&D, of which some 70% come from industry. Concerning biotech-related R&D, more than half is directed towards pharmaceutical and medical goals.

EPA Handbook: A guide to help EU SMEs import Japanese products

Would you like to start importing food or non-food stuffs from Japan, but are unsure what 'preferential tariff treatment', 'rules of origin' and 'HS codes' are?

Report: Export & Import EU-Japan Trade data 2020

The report focuses primarily on the balance of trade between Japan, the EU and its constituent Member States in 2020.

Report: Smart Mobility Market in Japan and Opportunities for EU SMEs

The modern world is changing swiftly – the technological, environmental, societal challenges are addressed with new solutions.

Report: Recent Evolution of Japanese Outbound Tourism and Recommendations for EU SMEs

The main purpose of this report is to analyse factors affecting travel of the Japanese citizens to Europe, and present useful recommendations for the representatives of the tourist industry.

Report: Japan’s Private Equity and Venture Capital Landscape for EU SMEs and Start-ups

The capital market for SMEs and start-ups consists of several segments, ranging from SME lending and crowdfunding to business angels and venture capital markets.

Report: Working in Japan as an Expatriate: Step-by-step guide and checklist for future expatriates

This report is prepared for expatriates and human resource staff to secure a smooth transition to Japan.

Report: Working in Japan as an Expatriate: Practical Guidance towards Achieving Assignment Success

This report offers practical guidance to EU-based organisations that are considering investing in expatriate assignments as a means towards exploring and exploiting business opportunities in Japan.

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EU-Japan Centre for Industrial Cooperation

Joint venture established in 1987 by the European Commission (DG GROW) and the Japanese Government (METI) for promoting all forms of industrial, trade and investment cooperation between the EU and Japan.

The EU-Japan Centre’s activities are subject to the allocation of a Grant Agreement by the European Commission for 2024-2026