Related

Publications - Reports

In this section, you will find a selection of market reports, fact sheets and publications drawn up by industry experts. This page will be regularly updated and we encourage you to return for future developments.

Report: The Medical Devices Market in Japan
The report targets EU SMEs that are manufacturing medical devices and seeking to enter the Japanese market.
Report: Marketing Challenges when targeting the Japanese market
Japan has the 3rd largest GDP worldwide, its population is over 125million, bigger than any single EU country. It’s the fifth largest market for Made-in-Italy products and France exports over €0.5bn of wine annually. Japanese consumers love brands whether they be in food, personal care products like cosmetics, fashion, luxury goods or cars.
Report: Digital Transformation Japan - Assessing opportunities for EU SMEs
This report takes a look at digital transformation (DX) that has been a key and a growing topic over the past years, where Japan is no exception. It aims to provide a holistic overview of the current state of the digital transition in Japan, with a focus on the initiatives undertaken by the private sector and assess the way it has transformed its business and operating models. On this basis, it aims to identify potential opportunities for European companies to enter the Japanese market in the digital domains.
Report: The Japanese cosmetics and quasi drugs market
This report presents new ways to rethink strategy and market entry on the Japanese market.
Report: Local Decarbonisation in Japan - Municipalities, Regions and Clusters on the Road to Carbon Neutrality
This report takes a look at Japan’s decarbonisation strategies, with a focus on the local and regional levels.
Report: Post-Pandemic Industries - Opportunities for EU & Japanese Businesses in Adapting Together
The research aims to show how the pandemic has affected our industries so far, and how it will in the years to come.
Report: Semiconductor market in Japan
Semiconductor industry is changing on a global scale and more and more European companies are presented with the incentives to join its global value chain.
Report: Frozen Food Market in Japan (incl. Ice Cream)
The report will provide information on recent trends and developments in the frozen food and ice cream market including possibilities for EU SMEs.
Report: Japan's Premium Food market
This report targets EU food companies seeking to find new export markets, in this case Japan.
Report: The Vegetarian and Vegan market(s) in Japan
This report introduces the main factors that are supporting a growing interest in vega/vegetarianism in Japan.
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