Cross-cultural issues: Overcoming mutual perceptions of distance and difference
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Understanding the Japanese people represents one of the single biggest obstacles for European SMEs wishing to break into the Japanese market. This month in "Cross Cultural Issues", we focus on Overcoming mutual perceptions of distance and difference with Japanese partners. Information on the related webinar is available below:Webinar: Cross-cultural Issues: Negotiations and closing the dealIn contexts for international business and management, perceptions of ‘distance’ and ‘difference’ can...