As 3rd largest economy in the world, Japan represents a strategic interest for EU companies. The country has the second highest spending worldwide on R&D, and its companies remain amongst the most valuable and technologically advanced in the world. However, targeting Japan may be challenging. Not only do you need to know about the basic business etiquette. You will also have to be acquainted with Japanese communication and presentation styles. In this sense, distances between Europe and Japan can appear to be actual in terms of management thinking, consumer behaviour, and of business cultures generally. This section gives practical guidance on the Japanese business cultures, its basic values and thinking patterns. In addition, this section contains a large numbers of advices which will help your company ‘stand out from the crowd’ and get noticed in Japan.
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The EU-Japan Centre currently produces 5 newsletters :