— Latest update: October 2023 —
Japan is the second largest jewellery market in the world. Despite this fact, the industry has remained flat over the past few years, and in the long term it is shrinking. This can be attributed to the decline in inbound demand from foreign visitors to Japan as well as the decline of domestic consumers and the tendency to marry later in life.
Gyōkai Search, Analysis of the Jewellery Industry, 2022 (Japanese)
EU-Japan Centre, The Japanese jewellery market, 2021
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