— Latest update: March 2025 —

If you want to sell your product in Japan, you need to be familiar with the complexities of its distribution channels. Due to Japan’s distinct economic history, geographic challenges, and business culture, there are unique models and actors, to which EU companies must adapt. These include Keiretsu conglomerates or the cultural emphasis on maintaining a presence within Japan via intermediaries. Though such systems have at times been criticised as unnecessary barriers to business, properly understanding them can be an advantage for firms wanting to enter the Japanese market.

Table of Contents

• Trends
• Overview of the distribution system
• Actors
  • Keiretsu
  • Wholesalers
  • Intermediaries
  • Retailers
  • Keiretsu
• E-learning, Reports & Webinars
• Further Reading
• Relevant Organisations and Trade Fairs