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Marketing & Advertising

— Latest update: May 2022 —

Consumers must be aware of you in order to purchase your product. But how do you become known on the market? Within this high-tech nation a huge variety of support and strategies are available for you to use. Get to know them and learn about the tastes of the population. Colourful adverts, cute mascots, renowned celebrities: discover what attracts the eye of your future client.

 

Table of Contents

  • Product
  • Advertising Market
    • Traditional Media
    • Internet Advertising
    • Promotional Advertising
  • Digital Marketing
    • Trends in Digital Advertising
    • Search Engines
    • Influencers & Marketing
  • Social Media
    • Market Overview
    • LINE
    • Twitter and TikTok
    • Instagram and YouTube
    • Facebook
    • Social Media Advertising
  • Some Characteristics of Japanese Advertising
    • Use of Celebrities
    • Use of English
    • Colourful Ads
    • TV Advertising
    • Kuchikomi
    • Advertising Agencies
  • Regulation
    • Advertising Regulation
    • Social Media
    • Marketing Regulation
    • Digital Market Regulation
  • Expert Reports & Webinars
  • Annual Report
  • Further Reading
  • Relevant Organisations and Trade Fairs
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Marketing, Strategy, Advertisement, Advertising, Social Media
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Joint venture established in 1987 by the European Commission (DG GROW) and the Japanese Government (METI) for promoting all forms of industrial, trade and investment cooperation between the EU and Japan.

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