— Latest update: May 2024 —
The Virtual and Augmented Reality Industry has been expanding rapidly in recent years due to the enormous potential for business and economic growth. Japan has long been a forerunner in developing gaming hardware and software and is regarded as a global leader in VR/AR technology. Now that gaming and entertainment companies and a wide range of industries such as healthcare, retail, manufacturing and tourism have been entering the VR/AR market for its application to their businesses. JETRO estimates that the VR/AR technology spending will double in 2023 from 2018.
JETRO, AR/VR Trends in Japan, 2020
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Joint venture established in 1987 by the European Commission (DG GROW) and the Japanese Government (METI) for promoting all forms of industrial, trade and investment cooperation between the EU and Japan.
The EU-Japan Centre’s activities are subject to the allocation of a Grant Agreement by the European Commission for 2024-2026