Selling Through e-Commerce

— Latest update: June 2024 —

e-Commerce is almost an indispensable requirement in Japan, and is commonly perceived as an “easy” way to enter the Japanese market. However, there are many things which must be taken into consideration when creating a website for the Japanese consumer. Be sure that you can provide answers to the following questions before launching your Japanese-language website: What does my target market look like? How should I change my website to fit Japanese expectations? What payment methods should I consider for my future clients?

Table of Contents

• Overview
• Current trends
• Platforms
• Latest regulations
• Expert reports & webinars
• Further Reading
• Relevant Organisations and Trade Fairs